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Spanning advertising management, communication, production and promotion, this text looks at Rajeev Batra Contributors, John G. Myers, David A. Aaker. Appropriate for courses in Advertising Management. The Fifth Edition Advertising Management. Front Cover. Rajeev Batra, John G. Myers, David A. Aaker. Advertising Management. Front Cover. David A. Aaker, Rajeev Batra, John G. Myers. Prentice-Hall International, – Advertising – pages.

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Suitable as a reference book only. RowlingHardcover Add 3 Items to Cart. Setting Goals bztra Objectives. Be the first to write a review. No eBook available Amazon. If you’re interested in creating a cost-saving package for your students, contact your Pearson rep.

Global Marketing and Advertising. My Story, and others.

Buy with confidence, excellent customer service! Associating Feelings with the Brand. Advertising Copy Testing and Diagnosis. The book imparts simple, practical knowledge which makes advertising decision making less complex for the reader.


Associating Feelings with the Brand. Showing best matches Show all copies.

Advertising Management, 4th Edition

Her research focuses on standardization-adaptation issues and performance implications, market orientation, and global brand management. Sign Up Already have an access code? The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.

No ratings or reviews yet. These include, Paul D. Global Marketing and Advertising.

Advertising Management : International Edition

Safe and Secure Payments. Used book in good condition. Does not really cover all relevant topics of an MBA syllabus. The Fifth Edition has been both updated, to include current research and Aaker has also been a recipient of numerous awards for his work in the btara of management. Advertising Management 5th ed.

Contains some markings such as highlighting and writing. Harry Potter Years by J. Batra has received various awards for his contribution to the field. Pearson Education Myefs Genre: The Art of Copywriting. This item doesn’t belong on this page.


He is a consultant to various firms and corporations. Spine creases, wear to binding and pages from zdvertising. About this product Synopsis Appropriate for courses in Advertising Management. Pearson offers special pricing when you package your text with other student resources. David Weber Hardcover Books.

Advertising Management by David A. Aaker, John G. Myers and Rajeev Batra (, Hardcover) | eBay

Common terms and phrases A. The lowest-priced brand-new, unused, unopened, undamaged item in its original packaging where packaging is applicable. Business, Investing and Management Books. Read, highlight, and take notes, across web, tablet, and phone.

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