Alpen bank in Romania has been very successful in building a profitable Based on quantitative analysis, Carle should choose option-2, i.e., launch credit card. Alpen Bank: Launching the Credit Card in Romania Written Analysis of Case Presented to: Miss Tania Hassan Presented by: * Case Overview: Alpen bank has. As per the Case ‘Alpen Bank: Launching Credit Card in Romania”, the following explains strategy on Segment, Target, and Position. This Analysis also has.
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Rapid economic growth and rising incomes particularly among the middle class had dramatically increases total disposable income. How to Write a Summary of an Article?
Alpen Bank: Launching the Credit Card in Romania | Free Essays –
The economy there was developing; a growing trends of luxury purchasing emerged, there was also an increasing likeliness of using card instead of cash and lastly other competitors had already taken similar strategies in the market. The case elicits discussion surrounding the following questions: They sign up merchants for card acceptance and provide the support that merchants require to process card transactions: Consumer credit ; international business ; international marketing ; marketing strategy ; Product positioning vredit Product introduction ; service management ; International Finance ; Product Positioning ; Marketing Strategy ; Service Operations ; Product Launch ; Credkt.
This case is appropriate for use in the product policy module of a general marketing course, in a new product course, or in a services management laynching.
My presentations Profile Feedback Log out. Delivering Shareholder Value Clark P. The bank should Position Credit Card as a high-end premium product in the initial stages. Who will it be useful to? allpen
Affluent customers, More Affluent customers, middle class, and others. What level of customer acquisition would be required to break-even, and how quickly would the business generate profit beyond break- even? What do we need to do to improve our ability to measure social and environmental impact bankk financial terms? At the start ofYarnold declared his goal of making Audubon the most effective conservation network in America.
Kasturi Rangan and Sunru Yong. Firstly it is easy for bank to cater the need of the existing customers. How to Write a Critical Analysis. They are priced less sensitive and thus positioning the card on high end would be beneficial for the bank.
Alpen Bank: Launching the Credit Card in Romania
A limited time offer! Cite View Details Educators Purchase. Kasturi Rangan and Sunru Launcihng Keywords: Carle faces several important decisions before he can present his plan to the head of International Consumer Businesses.
Students are required to complete a quantitative assignment as part of case analysis.
ALPEN BANK: LAUNCHING THE CREDIT CARD IN ROMANIA – ppt video online download
Alpen Bank has been very successful in Romania building a profitable business for the wealthy — overcustomers in a country with 7. So now we calculate the breakeven. For this purpose we have analyzed the financial data provided to us in the case. Though the lower middle and middle-class segments are using credit cards for their transactions, the revenue generated from the middle or lower middle-class from Table A is not significant.
Credit card revenue would be derived from several streams: Carle knew that building a customer base would require a direct marketing plan with a multi-prong effort, each with its advantages and drawbacks: Registration Forgot your password?
Consumer spending was largely cash-based, merchant acceptance of card payments was low.
ALPEN BANK: LAUNCHING THE CREDIT CARD IN ROMANIA
The middle class is also a potential market for the credit card. X in the following formulae is assumed to be additional customers. We think you have liked this presentation.