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In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes, and at buildings not as objects but as advertisements and. Brandscapes: architecture in the experience economy. [Anna Klingmann] — “In the twenty-first century, we must learn to look at cities not as skylines but as. Request PDF on ResearchGate | On Mar 1, , Stephen V Ward and others published Brandscapes: Architecture in the Experience Economy.

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Hardcoverpages. Indeed, viewing buildings and architects as brands that provide experiences can provide a new and fresh perspective for the entire field of architecture. I consider myself a better artist for having read this.

Brandscapes: Architecture in the Experience Economy by Anna Klingmann

Klingmann looks at different kinds of brandscaping today, from Disneyland, Las Vegas, and Times Square–prototypes and case studies in branding–to Prada’s superstar-architect-designed shopping epicenters and the banalities of Niketown. In the new environment of brandscapes, buildings are not about where we work and live but who we imagine ourselves to be.

Please create a new list with a new name; move some items to a new or existing list; or delete some items. Thanks for telling us about the problem. Philip Cherny rated it really liked it Aug 06, User-contributed reviews Add a review and share your thoughts with other readers.


No trivia or quizzes yet. Branding in architecture means brahdscapes expression of identity, whether of an enterprise or a city; New York, Bilbao, and Shanghai have used architecture to enhance their images, generate economic growth, and elevate their positions in the global village.

If you work in the humanities but think its insular nature is absurd, this book may be for you. When architecture brings together ecology, economics, and social well-being to help people and places regain self-sufficiency, writes Klingmann, it can be a catalyst for cultural and economic transformation.

Gerardfs rated it really liked it Feb agchitecture, Apr 12, Ian rated it really liked it. Klingmann makes us realize that good architecture can be both commercial and thematic — and forces us to rethink the legacy of modernism for an unstable age.

Brandscapes : architecture in the experience economy

Finding libraries that hold this item As experiences become more and more commodified, and the global landscape progressively more homogenized, it falls to architects to infuse an ever more aseptic landscape with meaningful transformations. Robin added it Jul 28, Write a review Rate this item: Architecture in the Experience Economy.


Anna added it Feb 24, Jenn Earles marked it as to-read Jun 30, Razvan Zamfira rated it it was amazing Nov 25, Open Preview See a Problem? Privacy Policy Terms and Conditions.

Return to Book Page. David rated it really liked it Oct 16, Klingmann”s Brandscapes allows us to eavesdrop on this soul-searching, but she also whispers, in aside, “Where”s the tragedy? Apr 27, E rated it it was amazing. Ten reminders to architects: The name field is required. Mateus Andrade added it Apr 02, Some features of WorldCat will brandscaoes be available.

Steve Dragoo is currently reading it Apr 02, To see what your friends thought of this book, please sign up. Beyond outlining the status quo, Klingmann also alerts us to the dangers of brandscapes.

But beyond outlining the status quo, Klingmann also alerts us to the dangers of brandscapes. Want to Read saving….


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