The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was. the cluetrain manifesto the end of business as usual rick Levine * christopher locke * have The Cluetrain Manifesto, one of the first books written as sequel to a. The Cluetrain Manifesto | Rick Levine, Christopher Locke, Doc Searls, David Weinberger | ISBN: | Kostenloser Versand für alle Bücher mit.
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‘Cluetrain Manifesto’ Still Relevant 10 Years Later
We have better tools, more new ideas, no rules fas slow us down. The Web is awesome. We want access to your corporate maniefst, to your plans and strategies, your best thinking, your genuine knowledge. Our allegiance is to ourselves — our friends, our new allies and acquaintances, even our sparring partners. One with the market. We want to talk to customers directly in our own voices, not in platitudes written into a script.
Live the values you want the Internet to promote. In most cases, neither conversation is going very well.
In fact, we are creating it. We edited it to make it work better with this page. In the aggregate, conversations on the net can cause msnifest who do worry about brands to soil their pants. The work asserts that the manifesh “cluetrain” stems from an anonymous source speaking about their former corporate employer: The Internet’s streets are already crowded with licensed drivers.
While this scares companies witless, they also depend heavily on open intranets to generate and share critical knowledge.
Hackers got us into this and hackers will have to get us out. But learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about “listening to customers.
Command and control are met with hostility by intranetworked knowledge workers and generate distrust in internetworked markets. Still the end of business as usual?
It’s going to cause real pain to tear those walls down. They need to resist the urge to “improve” or control these networked cluetrxin. Make them cluegrain own. When we’re not busy being your “target market,” many of us are your people.
So what we were talking about in Cluetrain was saying there had to be a real person on the other end of the line who is participating in the conversation. These two conversations want to talk to each other. The photograph at the top of the armadillo and the bike was posted at Flickr by e. A healthy intranet organizes workers in many meanings of the word.
We’re both inside companies and outside them.
There is great content on the Internet. As we move from the Web to an app-based worldwe lose the commons we were building together.
The “network effect” is that thing where lots culetrain people use something because lots of people use it. And whether the news is good or bad, they tell everyone.
the cluetrain manifesto – 95 theses
They’re pretty cool online. From us and from what we have built on it does the Internet derive all its value. Now, what can we do to make sure you use it against Them and not against Us? Every new link makes the Web richer.
A teenager’s first poem, the blissful release of a long-kept secret, a fine sketch drawn by a palsied cletrain, a blog post in a regime that hates the sound of its people’s voices — none of these people sat down to write content.
The Cluetrain Manifesto – Wikipedia
Rather, it requires big values, a little humility, straight talk, and a genuine point of view. We feel so dirty. Other critics point to the fact that the Internet cannot be conceptualized simply as “a conversation” or that human activity online cannot be reduced to the notion of a “conversation”. In its central thesis that “markets are conversations”, the work asserts that the Internet is unlike conventional media used in mass marketing as it enables conversations amongst consumers and between consumers and companies, which are claimed to transform traditional business practices.
So if you’re inviting cluegrain over for a swim, post the rules. The Internet is not made of copper wire, glass fiber, radio waves, or even tubes. If we have focused on the role of the People of the Net — you and us — in the Internet’s fall from grace, that’s because we still have the faith we came in with.
As markets, as workers, both manifet us are sick to death of manifsst our information by remote control. No vluetrain networked markets have no respect for companies unable or unwilling to speak as they do.
cludtrain A reading of the ’95 theses’ can lead to a number of divisions or aggregations, it is possible to make a somewhat arbitrary split of the listed theses as a basis for understanding the content of the printed publication and a simplified structural view of the main suppositions of the authors.
Hatred is present on the Net because it’s present in the world, but the Net makes it easier to express and to hear. As with networked markets, people are also talking to each other directly inside the company—and not just about rules and regulations, boardroom directives, bottom lines.